Gone are the days of paper billboards. Digital signage with remotely configured content is here. In a typical system, each cluster of signs is connected via Wi-Fi to a nearby router that communicates back to a control center over the LTE network. Advertisers pay for a schedule, and with content being managed real-time, loss of connectivity is not an option. The Wi-Fi antennas used on the signs must be robust and weather resistant, require no servicing, and have a small footprint to mount on relatively thin signs. Initial installation with tight schedules is also a challenge. Short lead-times are required to avoid multiple trips to the installation site or delaying “go-live” dates. Additionally, custom cable lengths are required by installer to ease installation and maximize signal quality
“Working with Airgain is a great experience. The performance of their products and ease of installation, combined with short lead times, drives a successful business model for OUTFRONT. Our customers depend on us to maintain uninterrupted advertising schedules reaching millions of people daily. Airgain ensures we deliver our product on-time and without interruption.
OUTFRONT Media determined the Airgain M2MAX would be the ideal connectivity solution for the sign mounted antennas. The Airgain M2MAX is a rugged outdoor antenna designed specifically for Machine to Machine (M2M) applications. This antenna provides best in class performance providing high gain dual band Wi-Fi antennas in a single robust and compact housing, shipped with customer defined cable lengths.
OUTFRONT Media’s systems maintain solid connectivity using Airgain’s high performance antennas, resulting in a stable and reliable system. Additionally, installation rollouts are smoother and stay on schedule due to Airgain’s configurable offerings and short lead times. This is a win-win combination for OUTFRONT Media and their customers.