Careers

Marketing Specialist

Job Description

The Marketing Specialist will report to the Marketing Director and serve as a liaison between all departments, helping with event planning and execution, digital campaigns, and strategy implementation. The Marketing Specialist will:

  • Collaborate with the Marketing Director to coordinate domestic and international events, including the development and execution of event goals, strategy, and event reports
  • Manage event logistics, including show services, shipping, supply coordination, travel arrangements, customer events, and meeting schedules
  • Travel to conferences and tradeshows, and oversee the setup and break down for events, coordination with local and on-site vendors, and booth/meeting suite traffic
  • Create and manage pre-, during, and post-event marketing campaign efforts, including e-mail campaigns, lead generation, website landing pages, video scripting and production, social media posts, partner co-marketing, etc.
  • Book travel and transportation for all marketing and needs, assisting with other departments to help control the budget
  • Assist with all other marketing and event duties as needed, such as customer gifts, competitor research, and corporate event coordination
  • Manage all project delivery elements within time limits based on budget projections
  • Provide Accounting team with monthly marketing accruals and quarterly event plan updates
  • Assist with public relations activities, including wire distribution and drafting press releases related to upcoming events, corporate updates, financial updates, new product launches, and new partnerships
  • Implement social media marketing strategy, including the writing and scheduling of content related to industry trends and news, company press releases, conferences and events, and new products
  • Assist with all e-mail marketing efforts, including pre- and post-event campaigns, newsletters, product launches, and other campaigns as needed
  • Collaborate with product management and other key content contributors to develop blog posts and case studies for distribution through various mediums
  • Work with graphic department to conceptualize and communicate the company’s brand identity, positioning, and messaging through all brand touchpoints (PowerPoint presentations, print, website, e-mail, social media, events, internal, and B2B marketing collateral and packaging)
  • Assist in development of SEO strategy, including WordPress management, Google Analytics, keyword research, and digital strategy implementation
  • Identify and implement areas of process improvement, e.g., Microsoft Teams
  • Identify and implement areas of process improvement and lead management through Microsoft 365, NetSuite, HubSpot, Zoho, etc.
  • Work directly with the sales team, product management, and channel partners to deploy and optimize marketing initiatives
  • Stay up-to-date on industry trends and analytics practices to enhance understanding of Airgain’s product offerings and position within the market
  • Provide competitive intelligence and market segment reports from industry events and research initiatives

 

Job Requirements:

  • Strong organizational and time management skills with ability to prioritize and deliver projects by assigned deadlines
  • Work well in a team setting or independently
  • Polished and professional, with ability to interact, communicate, and present ideas clearly
  • Excellent written and verbal communication skills
  • Experience in writing, proofreading, and editing creative and technical content across different mediums
  • Proficient in Microsoft Office 365 Suite, including Outlook, Word, Excel, PowerPoint, and SharePoint
  • Familiarity with Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign a plus
  • Strong digital and online marketing experience a plus
  • Experience with CMS (WordPress a plus) and website design, SEO experience a plus
  • Familiarity with CRM software, such as NetSuite and Zoho a plus
  • Familiarity with marketing automation software a plus, such as HubSpot
  • Knowledge of technology-related industries a plus
  • Experience in graphic design and visual communication a plus
  • Some travel required, potentially international – must have valid driver license and ability to obtain a passport
  • Outgoing personality, high energy, highly motivated, and quick learner

Education and background:

  • Bachelor’s degree required, preferably in marketing, communication, business administration, or a related field
  • A minimum of two years of direct experience in marketing required

Note: This is a brief description of the Marketing Specialist’s responsibilities and is not limited to those described herein. Management retains the right to add, delete, or modify any of these responsibilities at any time during employment.

Please send your résumé, cover letter, and your online portfolio to careers@airgain.com if you wish to be considered for this position.

Kate StonelyMarketing Specialist