Wrapify

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, launches a first-of-its kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement.

Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement. For the first time, offline-to-online advertising for transit OOH operators and fleet operators are able to access attribution and retargeting data in a dashboard online.

By leveraging Boost, brands and transit media providers can connect their fleet’s location data, create targeted audiences, extend the reach of their OOH ad placement and measure performance against custom conversion goals. Brands and transit media providers can also access attribution reporting from OOH exposure as well as retargeting reporting, OOH media measurement and data visualization.